AUGURY LTD is an independent clothing and lifestyle brand, founded by Philadelphia-based Art Director, Designer, and Artist—Zac Shiffer.

In the midst of a global pandemic, the vision of AUGURY was born, upon the overwhelming realization that life is unpredictable, fragile, and nothing is guaranteed. Due to his 18+ year career in the arts, all garments are designed by Zac, with a distinctly dark aesthetic, which his artwork is known for. Heavily inspired by themes of life, death, and rebirth—the brand’s focus is on clothing and accessories inspired by a mixture of heavy metal, tech, and gothic subcultures.

This tendency has resulted in a unique aesthetic with a fascination for seeking out the beauty amongst the darker aspects of the human experience.